THE STORY

A sheet of paper, a pencil; a canvas, a paintbrush; a shirt, a person. It all became new ways to express myself — new places for creativity to live, as long as something is designated to hold it. I wanted to explore art through the lens of the artist I already was, using fashion as the medium — which is what actually makes Hidden Hues a work of conceptual art, not just a clothing line. Over ten years and three prior attempts, each one witnessed only by those who matter most to me, I kept pushing the brush further — until art didn't stop at the canvas, but continued onto the body wearing it. This is that continuation. This is Exhibit IV.

 

Hidden Hues isn't a shirt with a design printed on it — it's a frame with you standing in it. The gold frame, the glitch, the brushstroke: none of it is the point. You are. That's what 'Where the Design Is You' actually means. The clothes don't finish the picture. You do.

 

Art begins with the eye of the artist. In that same way, the back of the garment is the actual beginning. The unfinished design captures that first brushstroke — the moment of visualizing a muse. Beginning is the greatest act of all; it's where ego and self-doubt get unraveled first. That vulnerability is something the whole human experience shares. This is the philosophy behind "Make the Mark."

 

Living art has a voice. Hidden Hues echoes this by putting a spotlight on the stories of those wearing it. It's rooted in tailoring to your identity — not the other way around. We're simply an extension of self. The fabric of your expression. Here, the design is always you.

 

NOTES FROM THE GALLERY

Frequently Asked Questions

How long until my order arrives?

Plan for about two weeks from order to arrival. Nothing here is made until you order it, so there's real production time on the front end — typically around a week and a half — before it ships out. From there, standard shipping takes it the rest of the way.

There's currently no option to expedite this. We'd rather take the time to make it right than rush something that's meant to last.

How should I care for my piece?

Machine wash cold, inside out, on a gentle cycle. Skip the bleach, skip ironing directly on the print — if it ever needs a touch-up, iron inside-out on low, avoiding the design. Hang or lay flat to dry rather than using high heat, to keep the print looking sharp.

What size should I order

Fit varies by garment:

  • Hockey jerseys run oversized — that relaxed, dropped-shoulder hang is part of the design. Size down if you'd rather it wear more like a fitted long-sleeve.
  • Football jerseys run true to size, with the structure and drape of a real football jersey rather than a soft tee.
  • Soccer jerseys run small — size up for a true fit, or size up two sizes for a looser, relaxed feel.

A quick note on football jerseys: the fabric has some texture to it. If you're not already wearing something between it and your skin, a thin T-shirt underneath keeps it more comfortable.

Do you offer custom colorways?

Not yet publicly — but it's part of where Hidden Hues is headed. For now, each piece comes in its established colorways only.

Do you ship internationally, or U.S. only right now?

Right now, shipping is U.S. only. International shipping isn't available yet, but it's something we're working toward.

Returns & Exchanges

Every piece is made specifically for you, so we don't accept returns or exchanges for sizing or personal preference — check the fit notes on each product page before you order.

If something arrives with a print or threading flaw, or isn't the size you actually ordered, that's on us to fix. Email hello@wherethedesignisyou.com with photos or a short video within 7 calendar days of delivery, and we'll send a free replacement. Every piece that leaves here — right or wrong — comes back to us, so we'll include instructions for returning it once your claim is confirmed.